Whatever happened to the "rich"?

I admit to being something of an obsessive perfectionist, and from time to time, if I find some inelegance or solecism while re-reading an old post, I'll make deletions or additions.   But you don't expect to find that kind of after-the-event re-writing going on with a news website.  And when it happens with one of the organs of the state-run media here in China, you have to suspect that they're covering something up.   A few days ago over on The Barstool I commented on this disturbing recent article in the English-language China Daily about a proposed redevelopment of Nanluoguxiang, a trendy shopping district that has sprung up in the hutongs near my home over the past few years.  The article originally quoted Yu Yongjun, a Party official responsible for the area, as saying that the city government was looking to partner with "rich entertainment companies" in pushing forward this plan.   What exactly did he mean?  That sounds rather as if it might be a term of art in Chinese, as if "rich entertainment" might have a specific meaning (and not simply that he's only interested in working with large and prosperous companies).  Many of us laowai read the piece with trepidation, fearing a proliferation of multi-storey karaoke palaces or massage parlours on the street.  What else counts as "rich entertainment" for the Chinese?   Then again, it might be that Yu's not that concerned with the type of entertainment offered, provided the companies involved are RICH.  His gripe with Nanluoguxiang at the moment, it seems, is that the shops and cafés down there are all small, "family-run" businesses that don't make a great deal of profit or pay very much tax.  So.... he'd like to bring in Disney and McDonald's???   Whatever the import of that "rich", somebody was clearly embarrassed by it, because it's been removed from the online version of the article.  Really.  Go check it out.